‘If the ground goes, we go’ – the family business that wont survive without West Ham

Nathan’s Pie and Eels Shop is a family run business that’s been in East Ham for over 75 years. And it’s been at it’s current location on Barking Road with the Boleyn Ground just behind it since 1974.

Photo: Rosebud 23/flickr

The shop does most of its trade on football days when West Ham United play at home. And hungry fans queuing for an hour to sit down to traditional pie and mash or jellied eels is a sight to behold.

Upton Park Stadium, as it is otherwise known, has a total capacity of over 35,000. That’s a lot of hungry customers!

Photo: Not Forgotten/flickr

But West Ham might be leaving the grounds they’ve been in since 1904.

Owner Richard Nathan

They are among 4 bidders seeking to move into the Olympic Stadium in Stratford after the Games are over. The club had looked set to seal the deal last year, but this fell through after talks with prospective partners Newham Council collapsed in October, following complaints from Tottenham, Orient and another anonymous bidder. This time OPLC, the Olympic Park Legacy Company has offered the stadium on a 99 year lease basis rather than a permanent one.

Owner Richard Nathan told me that if West Ham goes, Nathan’s is going too. He said that the area has changed dramatically over the last few years. And with most of his regular customers moving away, it’s the match days (20 in a year if West Ham is doing well) that provide the bulk of his trade.

He has other sites in mind – but they’re definitely not in Newham.

When I asked him how the Olympic Games will affect his business, Richard told me that he thinks that despite serving up quintessentially East London fare, he’s too far away from the Olympic Stadium to benefit from increased footfall.

But for Richard and other businesses on Barking Road, the West Ham move is a much bigger concern, and they’re watching the progress of the bid with baited breath.

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